{"title":"New Arrivals","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"bobbie","title":"Bobbie","description":"\u003cp\u003e\u003cspan\u003eElegant and modern, Bobbie is the perfect wedding dress for a bride wanting a form fitting yet romantic silhouette. Her neckline is a delicate sweetheart, complimented with a deep plunge, dropping to the natural waist, atop a structured boned bodice. \u003c\/span\u003e\u003cspan\u003e Elevate your wedding style seamlessly from ceremony to reception by opting for Bobbie’s detachable lace straps or convertible sleeves, trickling down to the wrist, these are a great option for a bride wanting extra modesty. Don’t forget to add a touch of fun with an oversized, removable back bow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eChoose sophistication with Bobbie for your special day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCrepe \u0026amp; Lace\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSheath\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003cspan\u003eDetachable straps and sleeve options\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003cspan\u003eDetachable bow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003cspan\u003eAvailable in UK sizes 6-28\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"entry-title\" style=\"background: white; margin: 0cm 0cm 19.2pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Futura',sans-serif; color: #303030;\"\u003eOur sample is a UK 14\u003c\/span\u003e\u003c\/p\u003e","brand":"Ellis Bridals","offers":[{"title":"Default Title","offer_id":46028090638595,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/EllisBridals_BOBBIE_13041_Campaignimage3.jpg?v=1729002556"},{"product_id":"elara","title":"Elara","description":"\u003cp\u003e\u003cspan\u003eElara is dramatic A-Line silhouette crafted from a floral textured jacquard, reveals soft botanical designs. Her high neckline is accented with a structured plunging V, finishing at mid bust, for a tasteful take on the plunge neckline trend. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in textured jacquard or plain satin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003cspan\u003eJacquard or Satin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBallgown\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetachable modesty panel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetachable bow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlunge neckline \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in UK sizes 6-28\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"entry-title\" style=\"background: white; margin: 0cm 0cm 19.2pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Futura',sans-serif; color: #303030;\"\u003eOur sample is a UK 14\u003c\/span\u003e\u003c\/p\u003e","brand":"Ellis Bridals","offers":[{"title":"Default Title","offer_id":46028789448963,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/EllisBridals_ELARA_11910_Campaignimage3.jpg?v=1729015767"},{"product_id":"hattie","title":"Hattie","description":"\u003cp\u003e\u003cspan\u003eA statement wedding dress for the bride wanting modern touches, Hattie features a high halter neck with a contoured bodice. Her traditional crepe fabric delicately flows into a full circle skirt with pockets before finishing in a dramatic train with the option for a traditional bow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eA-line\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeyhole back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetachable bow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHalter neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in UK sizes 6-28\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"entry-title\" style=\"background: white; margin: 0cm 0cm 19.2pt 0cm;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Futura',sans-serif; color: #303030;\"\u003eOur sample is a UK 14\u003c\/span\u003e\u003c\/p\u003e","brand":"Ellis Bridals","offers":[{"title":"Default Title","offer_id":46049366606083,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/EllisBridals_HATTIE_11927_Campaignimage2.jpg?v=1729341813"},{"product_id":"lawson","title":"Lawson","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA wedding dress fit for a royal, Lawson is all things elegance and luxury. She features a square neckline. Her thick shoulder straps support her defined bodice, adorned with delicate beads. Lawson highlights the natural waist with her satin waistband before flowing delicately into her tulle A-Line skirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in Champagne or Ivory. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003cspan\u003eBeaded lace \u0026amp; Tulle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA-line\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLow back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetachable satin waistband\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSquare neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in UK sizes 6-28\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eOur sample is Champagne and a UK 14\u003c\/span\u003e\u003c\/p\u003e","brand":"Ellis Bridals","offers":[{"title":"Default Title","offer_id":46049388364035,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/EllisBridals_LAWSON_13044_Campaignimage2.jpg?v=1729342562"},{"product_id":"stella-york-7940","title":"Stella York 7940","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe pearl organza ballgown wedding dress features detachable off-the-shoulder, \u003cmeta charset=\"utf-8\"\u003epuff sleeves. \u003cmeta charset=\"utf-8\"\u003eA gorgeously draped strapless bodice features a straight across neckline with structured corset boning to support the form and draw the eye to the natural hourglass figure. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eColour options: Magnolia or Ivory\u003c\/p\u003e\n\u003cp\u003eOur sample is a UK 16\u003c\/p\u003e\n\u003cp\u003eAvailable in sizes 6-36\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca title=\"Book Your Bridal Appointment\" href=\"https:\/\/www.sjpbridal.com\/pages\/appointment-types\"\u003e\u003cspan\u003eBOOK YOUR BRIDAL APPOINTMENT\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Stella York","offers":[{"title":"Default Title","offer_id":55403934155133,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/7940-M24-CAT-SY-3-1280x1920.jpg?v=1740598141"},{"product_id":"stella-york-7941","title":"Stella York 7941","description":"\u003cp\u003eOur sample is a UK 16\u003c\/p\u003e\n\u003cp\u003eAvailable in sizes 6-36\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe mesmerizing, \u003cmeta charset=\"utf-8\"\u003eromantic, \u003cmeta charset=\"utf-8\"\u003efit-and-flare wedding dress shimmers down the aisle with an extravagant display of embellished glitter tulle and floral lace. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThis gown is available with or without the split. \u003c\/span\u003e\u003cspan\u003eThis gown is available with or without a glitter tulle skirt.\u003c\/span\u003e\u003c\/p\u003e","brand":"Stella York","offers":[{"title":"Default Title","offer_id":55404111233405,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/7941-M24-INF-SY-24-1280x1920.jpg?v=1740666705"},{"product_id":"stella-york-7965","title":"Stella York 7965","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA romantic bridal elegance with a soft A-line silhouette and allover lace bridal look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis wedding dress is also available in plus sizes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eOur sample is a UK 16\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eAvailable in sizes 6-26\u003c\/span\u003e\u003c\/p\u003e","brand":"Stella York","offers":[{"title":"Default Title","offer_id":55411131220349,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/7965-S24-INF-SY-15-1280x1920.jpg?v=1740666042"},{"product_id":"delaney","title":"Delaney","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eOur sample is a UK 14\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eAvailable in sizes 6-26\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDelaney is a mesmerising wedding dress that seamlessly transitions from a classic ballgown to a luxe fitted gown with the magic design of its removable overskirt, detachable sleeves and corset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted in luxurious pearl beaded floral lace and satin, this 2-in-1 creation exudes an ethereal charm. The asymmetric neckline adds a modern twist to its Hollywood glam style, while a touch of sparkle elevates its dreamy allure. Ready to walk you down the aisle in style, this gown from Pen·Liv promises a look that is both timeless and opulent.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDelaney can be ordered with or without its satin overskirt. \u003c\/span\u003e\u003c\/p\u003e","brand":"Pen.Liv","offers":[{"title":"Default Title","offer_id":57781414592893,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/26_PenLiv_PRO_DELANEY_Fro_Web_5fc794de-7c8d-4c8a-a535-4585a427fb59.jpg?v=1770124847"},{"product_id":"destiny","title":"Destiny","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eOur sample is a UK 14\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eAvailable in sizes 6-26\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing the romantic Destiny wedding dress from Pen·Liv - a dreamy bridal dress designed for the modern romantic bride. Crafted with delicate chantilly lace and flowing organza, the A-line silhouette is both sculptural and effortlessly playful. The scoop neckline of the DESTINY gown gracefully frames the collarbone, while the detachable long sleeves add a touch of versatility to this enchanting piece.\u003c\/p\u003e","brand":"Pen.Liv","offers":[{"title":"Default Title","offer_id":57781427274109,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/26_PenLiv_PRO_DESTINY_Fro_Web.jpg?v=1770125741"},{"product_id":"dyllan","title":"Dyllan","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eOur sample is a UK 14\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eAvailable in sizes 6-26\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDyllan is crafted in sumptuous mikado, this dreamy ballgown silhouette enchants with its vintage-inspired charm. \u003c\/p\u003e\n\u003cp\u003eThis wedding dress is clean, timeless and forever classy. \u003c\/p\u003e","brand":"Pen.Liv","offers":[{"title":"Default Title","offer_id":57781439627645,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/26_PenLiv_PRO_DYLLAN-D_Fro_Web.jpg?v=1770126408"},{"product_id":"melissa","title":"Melissa","description":"\u003cp\u003eOur sample is a UK 14\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in sizes 6-24\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMelissa can be custom ordered with no pearl detail\u003c\/span\u003e\u003c\/p\u003e","brand":"Maggie Sottero","offers":[{"title":"Default Title","offer_id":58339616489853,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/Maggie-Sottero-Melissa-Fit-and-Flare-Wedding-Dress-25MS890A01-Alt50-IV002.jpg?v=1782839113"},{"product_id":"takera","title":"Takera","description":"\u003cp\u003eOur sample is a UK 12\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in sizes 6-32\u003c\/span\u003e\u003c\/p\u003e","brand":"Maggie Sottero","offers":[{"title":"Default Title","offer_id":58339746513277,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/7159\/7315\/files\/Maggie-Sottero-Takera-Fit-and-Flare-Wedding-Dress-25MB941A01-Alt51-IV052.jpg?v=1782937412"},{"product_id":"thera","title":"Thera","description":"\u003cp\u003eOur sample is a UK 16\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in sizes 6-32\u003c\/span\u003e\u003c\/p\u003e","brand":"Maggie Sottero","offers":[{"title":"Default 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